brat.cc
back to streams

archive category

leaders

executives and operators running businesses at scale.

A
brat.cc editorialleaders

amd

semiconductors

lisa suspecial profile
leadersjul 20, 2026

Dr. Lisa Su and the Architecture of AMD's Historic Ascent

How she took a declining semiconductor legacy, refocused it on high-performance compute, and built an AI chip giant on engineering discipline.

In 2014, when Dr. Lisa Su became CEO, AMD was on the verge of bankruptcy. By prioritizing the Zen architecture and execution over short-term trends, she turned AMD into a global chip powerhouse valued at over $250 billion.