investors

Kirsten Green and the Consumer-First Thesis of Forerunner Ventures

“Before Glossier, Dollar Shave Club, or Chime were household names, Forerunner saw the shifting power of the connected buyer.”

Kirsten Green founded Forerunner Ventures in 2010 when mainstream VC was largely ignoring direct-to-consumer tech. She raised her first fund alone, built on the insight that digital connectivity would entirely reshape user expectations.